Easy Ways Your Underwear Can Help The Environment
Today marks the start of Earth Month, thirty days that are meant for us to explore the ways we can reduce our impact on the environment. Sustainability in fashion is not a new trend, and it's also a lot more attainable than you may think.
Here are a few easy things you can do throughout the month of April (and beyond) that will make a positive impact on our planet.
Recycle Your Pre-Loved Bras
Use Earth Day as an excuse to do a little spring cleaning, starting with your top drawer! Take out any bras that are worn out, don't fit right or are uncomfortable and recycle them!
That's right, you can recycle your old bras easily, and Filly Rose is excited to help you do just that. Stay tuned for updates on our partnership with The Bra Recyclers starting this month. As an ambassador for the program, our customers will be able to easily download shipping forms to send pre-loved bras to women in need.
Donations will help women and girls escaping domestic violence, provide post-surgical bras for women who don't have insurance and help keep textiles out of the landfill. PLUS, Filly Rose customers who recycle their bras will receive special perks for participating.
Support Slow-Fashion Brands
The fashion industry is currently not sustainable. People are buying more, but keeping items for less time. Did you know most women only wear 20% - 30% of their wardrobes?
Slow-fashion brands, like okko, accommodate deliberate consumption by offering pieces that are timeless and straightforward. Founder, Phoebe Kunitomi, has designed minimalist bodywear in an effort to help women make more intentional purchases that will serve them longer.
okko's seamless underwear and bras look and feel invisible under clothing, which makes building a minimalist wardrobe much easier.
Wear More Organic Materials
Textile treatment and dyes account for 20 percent of industrial water pollution. Garments made with sustainable practices, help reduce the impact manufacturing fabric has on the land, reduce water consumption and energy use and prevent chemical additives such as dyes from harming the environment.
Intimate apparel utilizes man fabrics that are environmentally friendly, such as silk, bamboo and modal. A lot more brands are also using more dead stock, which is left over fabric from manufacturers, to design their lines.
Miel Sister's active underwear is made with Guardin Fresh antimicrobial product protection, which uses naturally sourced ingredients derived from essential oils and minerals that protect against odors and bacterial, but do not harm the environment.
We're looking forward to sharing more ways that the fashion industry is working towards sustainability and ways that you can, too!
For more on sustainable fabrics to look for when you shop read this article!